AdButler integration

whiteknight

Member
Mar 20, 2021
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I use Adbutler for my display ad server. Adbutler has the ability to create an "ad zone" inside an email template. In order to do so I need to designate a "Email User ID Macro" or (EUID) from the email software service/solution. In this case, Mumara.

Here is a tutorial from the Adbutler website: https://www.adbutler.com/help/article/serving-to-email-newsletters (Skip to #3)

And here are EUIDs from popular email services they have logged for reference: https://www.adbutler.com/help/article/common-euid

Does Mumara already have something like this EUID that I can utilize? If not can we get that added to the future roadmap. It looks like the EUID is necessary for integrating into a number of similar ad servers, not just Adbutler.
 

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wasif

Administrator
Staff member
Apr 9, 2019
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@whiteknight

I believe you are trying to pass a unique ID associated with the contact information that can help you diagnose who actually made the engagement at your advertiser's website. So it's pretty easy, you can use any of the associated variables within your destination URL links e.g. https://my-advertiser-website.com/?email=%%email%%&subscriberid=%%contact_id%%, etc. You can also add them to additional headers if it works with your advertiser.