Advanced segmentation

mumist

Beginner
Dec 17, 2021
5
0
1
Hello,

We need to make advanded segments like these ones (in Mumara Campaigns commercial):
  • contact is in List1 AND has clicked in at least 5 different broadcasts AND has clicked in any broadcasts in the last 90 days
  • contact is in List2 AND has open a broadcast in the last 30 days AND contact domain contains "hotmail,outlook,msn"
  • contact is in List1,List2 AND contact creation date is before 45 days AND has received more than 2 broadcasts AND has not opened any broadcast
  • contact is in ListX AND lastest broadcast open date is in the latest 90 days
If I'm not mistaken, this is impossible right now.
Is this feature planned ?

Thanks
 

wasif

Administrator
Staff member
Apr 9, 2019
442
84
28
@mumist sorry for the delay in response.

contact is in List1 AND has clicked in at least 5 different broadcasts AND has clicked in any broadcasts in the last 90 days

You can currently do this -> contact is in List1 AND has clicked in at least one of the 5 different broadcasts AND has clicked in any broadcasts in the last 90 days. So the missing option is -> at least 5 broadcasts

contact is in List2 AND has open a broadcast in the last 30 days AND contact domain contains "hotmail,outlook,msn"

You can already do it by creating a segment based on statistics by putting the following filters

  • Broadcasts type: All Broadcasts Globally
  • Criteria: Has opened the broadcast
  • Duration: For the past -> 30 days
From the Filters, select
  • Recipient Email: contains -> hotmail,outlook,msn

contact is in List1,List2 AND contact creation date is before 45 days AND has received more than 2 broadcasts AND has not opened any broadcast

You can create a segment based on Contact Lists for the contacts residing in List1 and List2 with a creation date before 45 days but you can't apply statistics level filters on it. If you want to apply stats-level filters on the segments that are based on the contact lists, you can copy/move all those contacts to a new list and then create a stats-level segment on that specific contact list. But still we don't have this filter -> "Received more than 2 broadcasts".


contact is in ListX AND lastest broadcast open date is in the latest 90 days

For that you can create a segment based on Statistics with the following filters

  • Criteria: Has opened the broadcast
  • Duration: By Date -> For the past -> 90 Days
From the Filters, select
  • Contact List: is -> Select Lists

Let me know if it helps!
 

mumist

Beginner
Dec 17, 2021
5
0
1
Thank you for your answer !

So there is 2 things missing for now:
- "at least 5 broadcasts" / "more than 2 broadcasts" in the statistics segments
- be able to merge contact list segment et statistics segment without having to create a new list and copy emails

Do you think it can be planned in future release ? at least the first one which should be easier to add than the second.

Thanks
 

wasif

Administrator
Staff member
Apr 9, 2019
442
84
28
Yes, I have put these points to our pipelined tasks!