Emails going to spam in Gmail

[beauhightow]

Why are my emails going to Spam in Gmail? When I send through Mumara. Any help and guidance in this regard would be very appreciated.

 

[rehan]

Hey, sorry you’re facing these Gmail spam issues, which are pretty common, but usually fixable.

Before jumping to conclusions, can you help clarify a few things?
- Are you using a new sending domain or an old one?
- Do you have SPF, DKIM, and DMARC properly set up?
- Are you sending from a shared IP or a dedicated IP?
- Did you warm up the domain/IP, or did you start sending in bulk immediately?
- Are these emails going to spam for all Gmail users or only some?

 

[beauhightow]

Thanks for replying to me on this. Here are the answers

- The domain is relatively new (about 2 weeks old)
- SPF and DKIM are configured and passed, DMARC is not yet set
- I’m currently using a shared IP
- No proper warm-up, I started sending around 15k emails/day
- Mostly Gmail — Yahoo and Outlook seem fine

Any further help in this would be very appreciated.

 

[rehan]

Okay I got that you’re actually hitting multiple Gmail red flags at once.

Below is what is likely causing the issue and here's how to fix it:

- Gmail really dislikes new domains sending high volume suddenly.
Here you need to do the following

• Stop bulk sending immediately
• Warm up slowly:
  • Day 1–2: 200–300 emails
  • Increase gradually over 10–14 days
• Focus first on engaged users only

Even if SPF and DKIM pass, no DMARC = weak trust.

Set a basic DMARC record like:

v=DMARC1; p=none; rua=mailto:[email protected]

Shared IPs depend on other senders’ behavior. Here you need to do the below-mentioned

• If possible, move to a dedicated IP
• If staying shared:
  • Send slowly
  • Avoid spam-like content
  • Keep complaints near zero

15k/day on a new domain is aggressive. Immedeatly do the following:

• Reduce volume temporarily
• Segment:
  • Active openers
  • Recently engaged users
• Avoid cold or old lists

Gmail heavily tracks:

• Opens
• Replies
• Spam button clicks

Make sure your campaign content must comply the following:

• Avoid spammy words (FREE, OFFER, GUARANTEE, $$$)
• Use plain, human-like copy
• Encourage replies (“Just hit reply and let me know”)

Do the above and let me know if you need any further assistance.

 

[beauhightow]

Thanks for your further guidance. This makes a lot of sense now. I honestly didn’t realize warm-up and DMARC were that critical.

If I fix everything now, how long does it usually take for Gmail inboxing to improve?

 

[rehan]

Thats a very good question and yes, recovery is possible

• 3–5 days: Spam rate starts reducing
• 7–14 days: Inbox placement improves (if done correctly)
• 3–4 weeks: Stable reputation

You can also have a look on the IP warmup method here and let me know about your thoughts. Once Gmail trusts you again, you can safely scale.

 

[beauhightow]

Got it. I’ll pause bulk sends, configure DMARC, and start warming up properly.

Thanks a lot for the clear explanation this really helped.