Gmail is clipping my emails is this a Mumara issue?

M

Mailnewbie

Member
Hello everyone I’m facing something weird and wanted to check if anyone else has dealt with this.

Some of my emails sent via Mumara Campaigns are getting clipped in Gmail. Instead of showing the full email, Gmail adds that “[Message clipped] View entire message” link at the bottom.

At first I thought this might be a Mumara bug or tracking issue

Has anyone experienced this? Is there something I need to fix on the Mumara side?
 
Hey, Thats a very good question. However, this is NOT a Mumara issue It’s actually a Gmail behavior, and it happens across all email platforms.

Let me break it down in simple terms.

Gmail automatically clips emails when the HTML size exceeds ~102KB.
Once that limit is crossed, Gmail hides part of the content and shows the “View entire message” link.

So if your email is getting clipped, it usually means one (or more) of these things:
  • Too much inline CSS in the template
  • Very large HTML (complex layouts, nested tables, repeated styles)
  • Overuse of images + tracking parameters
  • Copy-pasted content from Word / Google Docs (hidden junk HTML)
Mumara simply delivers exactly what you build it doesn’t inflate or modify your HTML.
 
I guess thats what you were asking am happy your confusion has been cleared.

Mumara sends clean, standards-compliant HTML, but Gmail decides how it renders it.

In fact, Mumara does a few things right that help avoid clipping if used properly:
  • It doesn’t inject unnecessary wrappers
  • Click-tracking doesn’t break Gmail limits
  • The editor lets you control structure instead of bloated code
The issue almost always comes from template design, not the sending engine.
 
Here are some best practices that work really well with Mumara
Keep your email HTML lean
  • Avoid overly complex layouts
  • Reuse CSS classes instead of repeating inline styles
Optimize images
  • Compress images before uploading
  • Don’t rely on dozens of small image blocks
Avoid copy-paste from Word / Docs
  • Always paste as plain text
  • Let Mumara’s editor format it cleanly
Split long emails If the email is genuinely long:
  • Use a “Read more” CTA
  • Link to a landing page instead of stuffing everything into one email
Test before sending. Mumara’s preview + test emails are your best friend.
If Gmail clips it in testing it will clip it in production too.
 
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