What’s the difference between SMTP/API and Campaigns?

[beauhightow]

Hi,

Wanted to ask a few things about SMTP and API but am a bit confused.

I see two options for sending emails in Mumara

• SMTP / API
• Campaigns

Both seem to send emails, so what’s the real difference between them?
When should I use one over the other?

 

[rehan]

That’s a very common question.

Think of it this way:

• SMTP or its API is for real-time, one-to-one emails
• Campaigns are for bulk, one-to-many emails

SMTP/API is usually triggered by your application (like login, signup, orders). Campaigns are manually or scheduled sends to a list.

They’re built for different use cases.

 

[beauhightow]

Okay, that helps. So if I’m sending things like:

• Password reset emails
• Order confirmations

I should use SMTP or via some API for those, right?

 

[rehan]

Exactly. SMTP is best for:

• Password resets
• OTP emails
• Order confirmations
• Account notifications

These emails need to go instantly when an action happens. Your app decides when to send Mumara just delivers it.

However, if you schedule a campaign for this purpose its not designed for instant emails. You need to use triggers and drips for this purpose.