Which channels (email, social, PPC, etc.) performed best?

[rohit00177250]

This question evaluates which marketing channels (e.g., email, social, PPC) performed best by analyzing key metrics like ROI, conversion rate, and engagement. It helps identify the most effective platforms, guiding future budget allocation and campaign optimization.

 

[mohammad]

To determine which marketing channels performed best, we analyzed key performance metrics across email, social media, and PPC campaigns.

• Email marketing showed the highest ROI and conversion rate, indicating strong cost-effectiveness and audience relevance.
• Social media campaigns demonstrated the highest engagement, suggesting strong brand interaction, though with a slightly lower conversion rate.
• PPC campaigns delivered quick visibility and moderate ROI, but at a higher cost per acquisition.

Based on these insights, email marketing stands out as the most effective overall, followed by social media for brand engagement. Future budgets should prioritize email, while continuing to optimize social and PPC for specific campaign goals.